Reliance Broadcast - Station Head - Big FM

- The Station Head is at the helm of a station and is responsible for operations, sales, technical HR and administration in a station. He/She would be responsible for managing all functions of station along with driving sales & maintaining P&L.

Duties & Responsibilities :

The duties and responsibilities of Station Head will include, but are not limited to, the following :

Technical :

- Ensure that the station uptime of 99.99999% is maintained.

- Ensure the technical team carries out preventive maintenance as per schedule and makes optimum use of equipment at the studio and transmitter site.

- Inspect the studio and transmitter site at least once a month and support the technical team to ensure the necessary coverage and sound quality in station.

- Ensure compliance of IT and other technical policies in the station.

- Review working of technical team and Associates training needs and any other needs like cross training etc.

Programming :

- Carry out a need-gap analysis on a monthly basis and communicate the findings are communicated to sales, nationally and locally.

- Ensure the programming plan is in tune with the need-gap analysis and is ready at least six weeks in advance.

- Prepare an execution plan in conjunction with Regional Marketing and activation resources.

- Set objectives for the programming team and design FPC and programming spikes accordingly.

- Ensure the PH carries out air-checks as per laid down standards.

Marketing :

- Drive the stations marketing in adherence to the marketing philosophy and strategy.

- Localize the brand strategy in adherence with the brand identity and accordingly plan and execute the station's communication campaign.

- Drive Station alliances and partnerships in accordance with the alliance strategy i.e. tie-ups and activating alliances.

- Support all planning and execution activities related to brand-activation, sponsorships, NTR etc.

- Utilize the allocated budget efficiently for all marketing activities including launch, merchandise, sustenance etc

Sales :

- Carry out at least five sales calls a week especially with the top clients in the city.

- Establish and nurture good relations with celebrities, top 20 clients, public officials, vendors, community agencies and other stakeholders in the city.

- Ensures all vacancies in sales are filled on priority.

- Responsible for day-to-day admin and discipline in the sales force.

- Drive the daily MOM meeting with the sales force.

- Maintain a movement register for the sales force to monitor sales calls.

- Maintain a sales board to track individual revenue targets.

- Ensure all sales associates are certified and plan training in conjunction with RSH.

- Responsible for BUD audit and sales driver.

- Carry out after-sales calls with key clients.

- Chair the weekly sales meeting to take stock of achievements of the last week, plans for the coming week and any impediments to sales. This Regional Sales Head (RSH) will chair the meeting if in attendance.

- Ensures the missed client report for print and radio is dispatched daily.

- Ensures the weekly missed client report for print, radio and TV, originating from sales planning is analysed and tracked by the sales team.

- Ensure that the station maintains a client database with their preferences (CRM).

- Ensures adequate support to sales from creative and other departments.

Human Resources :

- Establish a culture in the station which reflects the Company's core values and constantly reinforce it to ensure all associates live the values.

- Manage the talent management process for the station with the help of Regional HR resources in accordance with approved budget and Company guidelines.

- Ensure all associates are on-boarded as per company standards.

- Ensure all associates are issued with job description and allotted business goals.

- Identify training needs and oversee the Station's training in accordance with Company standards to enable high productivity and career development.

- Ensure recognition & celebration events are organized as per Company guidelines to motivate, reward and retain associates

- Carry out periodic rap sessions with associates to proactively ensure high associate satisfaction.

- Drive community activities with a view to inculcate civic values and social responsibility amongst associates.

- Establish career plans for all associates of the station and foster alignment of individual and company goals.

- Ensure all RJs and sales associates have been issued with incentive letters.

Finance :

- Analyze P&L statements and cost variance with respect to budget with a view to cut wastage and improve profitability and ROI.

- Ensure the station has adequate petty cash and the same is being used for sundry expenses only.

- Ensure a statement of outstanding liabilities is maintained with respect to creditors with details.

- Ensure a statement of ageing of debtors with justification, wherever applicable is maintained in the following format :

- O/s for more than 30 days

- O/s for more than 60 days

- O/s for more than 90 days

Monitor and ensure the following advances are settled with proper documentation :

- Travel Advance

- Salary Advance

- Advance against Reimbursement if any

- Advances to Vendors

- Other Advances with details

- Ensure Daily Revenue Reports for Corporate and Retail clients from Wide Orbit along with analysis of target and commitment, based on ads scheduled are prepared and disseminated in time.

- Ensure Daily Collection Report for Corporate and Retail Clients from Wide Orbit and with updated PDCs are prepared and disseminated in time.

- Dispatch Music Broadcast Report for Music Royalty payable from Power Gold and NexGen by the 30th of every month.

Legal :

- Ensure the Station is in compliance with the following statutes:

- Shop & Establishment Act

- Contract Labour Act

- Ensure the Station is compliant with all Municipal rules & regulations related to transmission site, pollution etc

General :

- Conduct competition mapping surveys with a view to benchmark listenership, clients, FPC, HR metrics etc.

- Ensure weekly reports are submitted by all departments every Monday as per laid down format.

- Ensure the studios, offices and equipment are well maintained, hygienic and secure and the Station at large projects a professional image to any stakeholder.

Maintain a schedule of meetings which include the following :

- Station Leadership Team meeting on all Wednesdays (fortnightly reviews to be done on how well need-gaps are being addressed)

- Marketing meeting (Weekly)

- Sales meeting - missed clients, revenues (Weekly)

- Programming meeting with PH & EP (Weekly)

- Station meeting once a quarter

Job Specifications :

- A post- graduate preferably an MBA with at least two years of experience as a business head. Media experience would be preferred.

- Age around 30 years with not less than eight years of experience.

- Must be fluent in the local language and conversant with local customs and idiosyncrasies. Should ideally have stayed in the city for the last five years.

- Basic computer skills

- Good people focus and an ability to work under pressure.

Potential Career Opportunities :

- Cluster Head

- Regional or Corporate functional responsibility.