releaseMyAd.com is a Kolkata-based company founded in 2008 by Wharton/ Microsoft Alumni. We are an advertising marketplace, connecting Advertisers & Media-Owners . Our mission is to simplify the media-buying process for businesses by providing a platform to help them compare, plan & buy media-space.   We have grown to a 75 member team & are now the largest Newspaper Advertisers in the country, serving over 1 Lakh customers annually. Recently, we have extended our solutions to Radio, Cinema & Online verticals.   We believe in valuing individuals and helping them develop to their full potential. Hardworking and passionate, people at releaseMyAd are focused on helping local businesses/SME's launch successful advertising campaigns across media via our platform.  Job Role : Lead our sales automation / CRM/ marketing efforts to suggest the right media options for the right advertiser !  Core Purpose Of The Job:   - Developing Decision Making Systems/Processes to help match every advertiser with the right media option based on his marketing objective, budget, target location.  - Enhancing customer life cycle by engaging with the customer through various touch points. Add value to the customer & organisation by focusing on increasing repeat & cross sell.   Areas Of Responsibility (AOR):   - Establish a customer management & relationship system driving advanced consumer understanding and using technology to deliver relevant, personalized consumer experience across touch points   - Implement CRM strategy to increase engagement from existing customers, managing the customer conversion and retention trigger-based communication for optimal customer conversion in the funnel.   - Develop, evaluate, monitor and report CRM/retention KPIs and metrics to ensure successful tracking of campaigns, programs and services. Implementation of ongoing improvements to conversion, retention and CRM marketing campaigns and programs, increasing customer lifetime and maximizing customer lifetime value.   - Leverage technology to analyze rich consumer activity information and devise best practices to impact real time business goals through creative online solutions   - To design and execute marketing communications/ programs to cross-sell and up sell to current customers   - To Develop Product related Integrated Marketing Campaigns with the objective of prospecting, lead generation and relationship management   - To Manage the CRM and Emailing solutions/ software, databases and analytics around the same.   - To come up with CRM (Customer Relationship Management) campaigns based on response and database analysis.   - Proactively track ongoing programs and deliver plans to ensure retention and migration of new users to repeat visitors.   - Work with cross functional teams to implement integrated programs. Collaborate with customer support and analytics team to develop customer profiles, monitor insights and trends   Qualification And Experience:   Educational Qualifications: IIT/Engineering Background or MBA/PGDBM in Marketing Management   Relevant Experience: 2-5 years of experience as a marketing professional .CRM Experience in Banking/Retail/Telecom/Travel/HospitalityAdvertising industry a positive .   Competencies Required:   Functional Competencies:   - Prospecting   - Cross-selling and Market penetration   - Technical knowledge (Business and system)   - Marketing and Media planning   Behavioural Competencies:   - Innovation/Creativity   - Customer focus   - Drive for results   - Business acumen   - Problem solving   - Priority setting   - Conflict management/interpersonal savvy

Kolkata

releaseMyAd.com - Marketing Manager - CRM & Sales Automation 

releaseMyAd.com - Marketing Manager - CRM & Sales Automation  ,Job Description for releaseMyAd.com - Marketing Manager - CRM & Sales Automation  in ReleaseMyAd Media Pvt Ltd in  Kolkata for (2-5) years of experience. Apply Now!

Job Description for releaseMyAd.com - Marketing Manager - CRM & Sales Automation  in ReleaseMyAd Media Pvt Ltd in  Kolkata for (2-5) years of experience. Apply Now!