Location : Delhi-Rohini  Key Roles and Responsibilities :  Financial : Develop and deliver a corporate branding strategy; Drive the development and promotion of Relaxo brand, image and identity using communication channels such as new media, social media etc.; Drive development of corporate image guidelines to ensure consistency in internal and external communication.  - Prepare the Annual Plan for the Marketing Communication function on the basis of defined Corporate Strategy and launches as per the timelines shared by Product, Sales and Marketing; Determine the key focus areas for the year.  - Prepare annual budget on the basis of the Communication Plan; Undertake planning, forecasting and tracking of expenditures within the budget allotted; Monitor budgets and take corrective actions in case of discrepancies  - Review performance against communication strategy and discuss course corrections basis internal/external audience feedback.  Customer Orientation : Lead and deliver on the communication strategy including aspects such as key messaging, communication channels and target audience   - Develop the messaging and media presentation, Developing the other supporting documents such as FAQs, briefing documents etc., Drive the media training for all spokespersons and brief them on the corporate messaging, Develop and repackage the BU/product specific communication to maintain consistency with the overall company  - Develop and deliver a coherent media and analyst relations strategy, Act as a spokesperson for external communication; Build key relationships in media (Print, TV, Online and Analyst space), Conduct regular briefings for the analysts to inform them about the on going company events, Analyse Media landscape, identify and expand global database, track competitor activities and critically evaluate media and analyst reports.  People Orientation : Regularly review team purpose, direction and structure and assess talent requirements, participate in the recruitment and selection process, conduct goal setting and performance review for the team; drive team development, engagement and reward initiatives, coach and mentor team members as required and ensure resolution of any people issues  Internal Business Process : Prepare & Present MIS on Budget (Planned Vs Actual)  - Track - POP/ POSM execution  - Align Trade Marketing Team for Sales support  Competencies :  Technical/Functional Leadership :  - ATL & BTL Skills  - Digital Marketing  - Corporate Communications  - Media Planning - Business Acumen  - Adaptability  - Leading Others  - Developing Others  - Leadership Presence  - Planning and Organizing  - Result Orientation  - Collaboration  Key Result Areas :  Quantitative Qualitative :  - Annual Budget Planning and Execution  - Adherence to ATL/BTL Activity Plan  - Adherence to Digital marketing Plan/ Timelines  - Team Attrition - Quality of Brand Campaign   - Smooth Execution   Key Stakeholder Management :  Internal/External :  - Regional Sales teams   - Marketing  - NPD  - Production Planning & Logistics   - Media Agecny   - Media Buyers  - Retailers

Delhi NCR

Relaxo Footwear - Deputy General Manager - Marketing Communications 

Relaxo Footwear - Deputy General Manager - Marketing Communications  ,Job Description for Relaxo Footwear - Deputy General Manager - Marketing Communications  in Relaxo Footwear in  Delhi NCR for (10-16) years of experience. Apply Now!

Job Description for Relaxo Footwear - Deputy General Manager - Marketing Communications  in Relaxo Footwear in  Delhi NCR for (10-16) years of experience. Apply Now!