Regional Sales Manager - FMCG - IIM/ISB/MDI/FMS

Regional Sales Manager from Top Institute for Leading FMCG Company

Role and Responsibilities :

Sales Processes :

- Sales forecasting for the region in coordination with the ASM for GT and MTF

- Driving KPI's for sales & distribution as per goal Sheets in the region.

- Reviewing daily performance of Area Sales Managers on distribution KPI's.

- Monitoring performance and ROI of Distributors & Stockists

- Increasing market reach by identifying market gaps and supervising stockist appointment to fill the same.

- Advance planning and design of BTL activities in the regions in accordance with marketing team and implementing at regions with the help of marketing officers.

- Ensure 100 % adherence to the implementation of Swift and HHT.

- Implementing 100% of Josh way of working in the regions.

- Collaborating with HO rural team in implementing rural initiative in the regions.

Credit & Claim Management :

- Monitoring the collections in the region from distributors as per TCL norms

- Ensuring claim submission & settlement in time as per policy

- Ensuring compliance to all statutory legal /commercial requirements

Trade Inputs :

- Providing inputs to Trade Manger for designing promotion material / gift schemes

- Ensuring effective implementation of promotion schemes in the region.

- Ensuring the implementation of Visibility programs/ Promotion in MTF regional chains.

Inventory Management :

- Ensuring optimum stock position in the region by coordinating between CFA, distributors, PAQA & Logistics Heads

- Maintaining required fill rates & enhancing off takes of the category range in MTF regional chains

- Responsible for liquidation of GT and MTF stocks before ageing.

Market Intelligence :

- Gathering market intelligence and providing strategic input to Marketing & Category Heads for further actions

- Providing customer/ channel feedback on product, quality, packaging to concerns Dept.

- Ensuring timely generation of MIS/ market analysis for GT and MTF & reporting to HO.

HRD :

- Appointment of ASM/ TSI

- Appointments of Distributors & Stockists

- Identifying the Training needs of the ASM /TSI/SSM & recommending to HR