Job Responsibilities :
SALES :
- Responsible for creating and implementing the Sales Plan, including AOP & forecast, monitoring the sales efforts and performance against the budget and to take corrective actions in order to achieve overall business plan.
- Create a robust sales review mechanism and thereby driving the team to achieve the defined deliverables.
- Conceive & implement effective RTM strategy to penetrate in the Rural in a cost effective manner.
- Maximize retail coverage in urban in a cost effective way.
- Ensure implementation of AVF - Availability, Visibility and Freshness across the outlets in the geography.
- Ensure effective daily/weekly monitoring of means of business ie Coverage, productivity and thruput, thereby driving the team towards operational excellence.
- Travelling to different markets to supervise, plan, analyze, drive& train the team during joint field working.
- Weekly/Monthly submission of sales related reports
- Driving and motivating team to achieve the Primary and Secondary Sales Targets.
- Taking up innovative initiatives to drive SKUs/variants with lower sales.
- Ensure development of weaker markets through planned initiatives.
- Develop Subordinates to take up higher/challenging roles in the company.
- Ensure compliance of code of conduct of the company.
BRANDING :
- Taking care of promotional activities for Brand Awareness & Visibility
- Execution of marketing activities and monthly reporting and review
- Responsible for tracking & monitoring competitor's products & activity
DISTRIBUTOR MANAGEMENT :
- Occasional visits to distributors
- Ensuring a proper inventory management, distribution & Re-distribution so that orders procured are supplied on time
- Maintain and develop good business relationship with all existing distributors
- Ensure proper Depot/CFA Management
- Approval/Appointment of right Distributor's
- Ensure necessary ROI of the distributor
- Graduation in any stream & Preferably MBA. (Full Time)
- Should be around 35-40 years of age with a minimum of 9 to 12 years of experience in FMCG
Salary range - 14-15 LPA
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