RESPONSIBILITIES : - Drive the building & adoption of new Lines of Business or new Product Categories at redBus - Make business & go-to market plans for the new product category / new lines of business by doing a thorough investigation of the market opportunity, category, competition & above all the consumer - Effectively partner with product & supply teams well to generate demand for these categories/Business. - Strategize & execute brand building plans for these new product categories / new LOB- s, across all marketing channels including ATL, Digital & social media, BTL, owned channels etc. - Set & manage budgets across projects to deliver on short-term and long-term goals. - Conduct consumer research, generate insights, turn them into marketing briefs and work together with external or internal partners to deliver successful marketing campaigns. - External partners include Creative, Media, BTL and other Agencies. Internal partners include Content & Design, Product, Supply, Tech teams etc. - Track all business & marketing KPIs, providing actionable insights for improvement and growth - Run marketing experiments to understand the levers that we can operate to improve the acquisition/retention rates - Track consumer trends in the market and have the ability to leverage these trends for better marketing strategies and product improvement - Be at the cutting edge of marketing best practices Preference would be given for : - Experience working in FMCG and/or e-commerce industries - Experience working on a new product/category - Experience working with audience analytics tools like Google Analytics Premium. - Demonstrated Experience working with marketing automation and email marketing tools. What's On Offer? - Opportunity to work for a dynamic brand - A taste at entrepreneurship - Chance to work in a fast-paced and energetic office with ample growth opportunities Must Have : - Should have managed a P&L or managed budgets or been a contributor to a budgeting process. - Thorough understanding of marketing to the digital consumer - Ability to work well under pressure and in a deadline driven environment - Strong analytical approach toward making data-driven decisions

Bangalore

redBus.in - Associate Director - New Category Marketing 

redBus.in - Associate Director - New Category Marketing  ,Job Description for redBus.in - Associate Director - New Category Marketing  in RedBus in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for redBus.in - Associate Director - New Category Marketing  in RedBus in  Bangalore for (8-12) years of experience. Apply Now!