Product Marketing Manager - Retail Petroleum Industry

Key Responsibilities

- Develop a coherent perspective to evaluate market needs and trends and design appropriate promotional and distribution programs in MENA & SEA regions.

- Gather market specific inputs and recommend actions concerning quality, delivery, service, and distribution needs for dispensing systems, in collaboration with direct and channel sales team of the region.

- Develop and maintain competitive landscape and provide inputs for risk mitigations, value propositions and product road map reviews.

- Work with regional sales team for funnel and opportunity reviews for dispensing products, identify product related bottlenecks to progress and implement appropriate counter measures.

- Work with regional Sales teams to develop marketing communications strategies and action plans to meet revenue and margin goals.

- Manage all aspects of sales and marketing collateral, including case studies, press releases, brochures, newsletters and email marketing.

- Develop advertising messages, sales promotions, and marketing programs often coordinating the work of outside agencies.

- Develop relationships with trade associations and trade press in order to deliver effective media relations programs.

- Develop and execute digital marketing programs like Search Engine Optimization (SEO) and PPC strategy in collaboration with digital marketing team, to maximize Gilbarco share of voice and drive revenue. Analyze SEO data and trends to draw implications and recommendations.

- Own Gilbarco social media presence, including content strategy, feedback into the organization, and metrics.

- Identify opportunities, set strategy for and organize involvement in MENA/SEA industry events, trade shows and retailer conferences.

- Develop and track ROI metrics for advertising and promotion programs to ensure proper allocation of budget resources.