Product Marketing Manager - FMCG

Job Description:

- Responsible for developing and owning the go to market strategy, positioning, packaging & pricing of company’s platform and solutions for the FMCG vertical

- Drive company’s understanding of our customer needs by staying on top of market trends, analysing customer objectives, collaborating with the Business Development team

- Inform company’s product roadmap for the FMCG vertical, alongside product management team

- Be responsible for overall performance of company's product & solutions in the FMCG vertical, including driving required data analysis

- Design new solutions, including pilot campaigns, to ensure company is continually innovating within the FMCG vertical

- Be a thought leader to company’s management team on the FMCG vertical, and the wider mobile marketing space

- Build the capabilities of company's business development team by developing sales materials and training as required

- Build 3rd party partnerships where required to execute on company’s strategy

- Potential for P&L responsibility in the longer term

- Strong career growth, including building a team, available for candidates who prove themselves

Desired experience:

- Experience in any of marketing or a digital agency (in a strategic role), strategy consulting, CRM team in an FMCG brand, retailer loyalty company / team preferred. If strategy consulting background, exposure to marketing and / or FMCG projects strongly preferred

- Preference for candidates who have worked in technology businesses

- Business development, Client management and / or project management experience preferred

Qualifications/Skills:

- Must have exceptionally strong strategic thinking and problem solving skills

- Must be naturally analytical and be very comfortable with numbers

- Strong initiative and real self-starter

- Creative flair and strong interpersonal skills

- Aptitude to learn tech products and services is essential

- Desire & drive to help take a break-out start-up to the next level