Product Manager/Sr Product Manager - Healthcare

From Diagnostics, and medical kits marketing.

Major Purpose of the Job:

- New Product Development

- Branding

- Promotion

- Budgeting

- Supporting Field Activity

- Imparting Training on products

Principal TASKS & Responsibilities:

- Brand Equity (Through Strategy): Helps Sales Team Build Brands In The Market Through Innovative Strategies

- Brand Budget Achievement within Allocated Resources: Maintaining Brand Budget Ratios

- Giving Inputs Timely: Ensure All Inputs Reach Field in Time

- Promo. Materials at Scheduled Intervals (As Decided): Preparation of Promo. Materials as Per Schedule - Once In Three Months

- Campaign Activities: Prepare Brand Related Activities From Time To Time

- Monitor Input vs. Output Analysis: Analyze Input vs. Output Ratio Brand wise, Take Corrective Actions at H.O. To Achieve Both Bottom & Top Line, Also Alert Field For Their Effective Role In Achieving The Same

- Doctor-Brand Matrix: Guidance For Field To Finalize Product-Prospect Matching

- Field Understands Strategies: Brief the Field So That They Understand Strategies Clearly For Effective Implementation

- Feedback: Get Feedback from Time To Time & Take Corrective Actions

- Effective Implementation: Prepare Strategies to be implemented

- Training Of Field On Science & Skills: Train The Field So That They Are Ready For The Shoot

- New Products Suggestion: Suggesting New Products From Time To Time

- Keeping Abreast Of Newer Developments In Market: Continuous Reading To Know About Latest Developments In Market

- Coordinate With Art Dept: Brief Art Dept. The Concept and Give Appealing Visual Presentation for Each Brand.