Product Manager - Footwear

Candidate Profile :

Exp : 7-10 years

Budget : 14-16 lacs

Location : New Delhi

Domain : Footwear

- Strategic thinking and ability to build strong partnerships

- Ability to collaborate with strong people management skills

- Manage ambiguity

- Excellent analytical abilities

- Atleast 6+ years of experience

- He should have strong communication/interpersonal skills with the ablity to think and operate strategically towards taking effective business decisions.

Key Responsibilities

Role Objective: As Product Manager the incumbent:-

- Assumes for Group Brands for monitoring all marketing and banding activities while maintaining brand focus internally and externally.

- Develops the product management strategy to support top line and bottom-line growth and foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement and monitor all branding and marketing activities.

- Ensures effective media evaluation and planning with key media providers.

Responsibilities:

- Scans the business environment to explore new options.

- Drives the formulation for branding strategy for the brands in the group or category.

- Strategize new product development and reaching to new segments, by scanning the business environment for untapped consumer base based on market research.

- Leads and finalizes brand plans and growth avenues and their strategic fit with the corporate plan.

- Assumes overall responsibility of Brand Vision, brand architecture and plan for brand extension.

- Guides brand manger or assistant brand manager to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options, and coordinates with Corporate Communication to maintain alignment of branding strategy with the company in whole.

- Ensures brand identity is leveraged.

- Takes overall responsibility for Product conceptualization, positioning and new product development in coordination with R&D.

- Monitors brand health product performance and aligns actions.

- Coordinates with market research agencies to get feedback on existing products and on their availability and brand equity.

- Regularly collects and analyses competitor information through market intelligence and other sources.

- Develops annual plans and budgeting for the brand and monitors the expenditure.

- Ensures that the branding team is adequately trained.

- Takes responsibility for people development initiatives.

- Provides necessary leadership and guidance to key employees through mentoring an identification of best practices to enhance performance.

Salary : Best in the FMCG industry