Product Manager - Cardio - Diabetes

Job Description :

Role Purpose Statement : Responsible for implementing and managing marketing plans for products assigned. Assist the Head-Therapy to forecast and controls sales corresponding to the assigned product and manage promotional expenditure.

Planning : Support the Head-Therapy in the development of Iong-term brand measures and product-portfolio management for the assigned therapeutic areas to improve market and prescription shares.

Execution : Devise and detail tactical (medium to short term) measures for brand and product-portfolio management for the Division; identify key issues requiring tactical measures, identify tactical measures for managing the portfolio and develop promotional mix for new and existing products/ brands to maintain the defined sales/expense ratio.

Product Promotion : Develop education and service programmes associated with the assigned product range. Evaluate and review promotional programmes.

Customer Relationship : Develop and manage key opinion leader programs together with Medical and Sales. Maintain regular face to face customer contact through field force accompanied days and key customer base. Develop sales promotions and communicate and train these promotions to sales management and/or the field force for each promotional cycle.

- Assist Head-Therapy to prepare Cycle sales briefs for assigned products

- Maintain an appropriate knowledge base of the assigned product range and disease groups/markets within which these products compete

- Liaise with external agencies to assist with development and implementation of marketing activities.

Skills & Experience :

- Ensure all promotional communications comply with local regulations, laws & international Corporate guidelines

- Monitor and control promotional expenditure

- Strong knowledge of disease states, therapeutic areas, and products

- Drives sales in assigned accounts / with assigned physician targets

- Cultivates relationships with KOLs; build lasting relationships with priority doctors

- Assesses needs of target physicians; Addresses needs with responsive approach, targeted skills & appropriate resources

- Develops superior selling, technical and relationship building skills