- Controls the direction of the company
- Decides budgets for all departments
- Targets and initiates business partnerships with other companies
- Drives the culture of the business
- Oversees employment and ensures there are enough staff (and the right people)
- Manages senior managers
- Generates new business and gives approval of new projects
- Responsible for day-to-day decisions
- Identifies risks and ensures appropriate strategies are in place
- Ensures the correct practices are being met
- Attends board meetings and other presentations
- Drives profitability of the business
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