Job Title : Chief Manager - Product Category  Business Unit : Consumer Products   Domain : Marketing  Location : Mumbai - Goregaon   Band/Grade : 3  Role directly reports to : GM - Marketing BB  Positions that report into this role : Brand Manager  Essential Qualifications : MBA (Marketing)   Essential Experience : 7-9 years in Marketing of FMCG / OTC  Key Roles/Responsibilities :  - Plan and develop category and consumer concern expertise with clearly defined short-term and long term brand(s) goals  - Design processes and measures to enable building detailed consumer understanding and strong consumer insights  - Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver brand(s) objectives  - Build self and team capabilities on structuring, strengthening and delivering an 'outside-in' thinking  - Manage the productivity of the marketing plans and projects.  - Monitor, review and report on all marketing activity and results.  - Determine and manage the marketing budget.   - Liaison with media and trade activation team to design the appropriate media plan and trade scheme  - To design the strategy for the brands in conjunction with the Brand Manager  - Evaluate the key contributors (big ticket activities) that would strengthen the brand recall and enable trials  - Evaluating and recommending the brand positioning if required  - Designing (along with brand manager) the brand communication for existing brands  - Implementing pilot projects which would lead demand generation  - Prepare SOP and SLAs for projects which have multiple stakeholders  - Liase with sales team and align them to the brand objectives for the month/quarter  - Work with innovations team for smooth integration of new launches and faster acceptance in the market

Mumbai

Piramal - Chief Manager - Product Category - Consumer Products Division 

Piramal - Chief Manager - Product Category - Consumer Products Division  ,Job Description for Piramal - Chief Manager - Product Category - Consumer Products Division  in Piramal in  Mumbai for (7-9) years of experience. Apply Now!

Job Description for Piramal - Chief Manager - Product Category - Consumer Products Division  in Piramal in  Mumbai for (7-9) years of experience. Apply Now!