Pidilite - Senior Manager - Digital Marketing

JOB DESCRIPTION (Describe key result areas / main job functions)

- Conceptualise the Digital Marketing strategy for the company (across all brands)

- Plan digital marketing campaigns, including video and display advertising, SEO/SEM, social media, mobile etc. basis the brand tasks and strategy

- Measure and report performance of all digital marketing campaigns on a regular basis

- Work with the brand owners & other stakeholders to make effective & engaging digital creatives including videos & display

- Collaborate & manage multiple creative, media & performance marketing agencies and other vendor partners

- Maintain hygiene social media presence across all digital channels

- Website quality management through active monitoring of websites, systems and tools, implementing improvement actions

Candidate Profile:

Incumbent must be an MBA in Marketing with 5 - 8 years of relevant work experience in Digital Marketing

Must have :

- In-depth Functional Digital Media & Marketing knowledge

- Collaborative approach (has to work with multiple stake holders & get their buy in)

- Creativity