Olacabs - Sr Brand Manager

Role:

- Decide the marketing mix and finalize media strategies to drive optimum demand across all cities/products

- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives

- Act as an interface with the Media agencies and vendors to ensure implementation of ATL and BTL campaigns

- Work to identify the best RoI initiatives to build awareness and encourage trial across channels - Print, Radio, SEM, TV, etc

- Design and execute consumer research across the company and specific categories

- Work with the Director - Marketing to build the overall brand vision, guidelines and positioning

- Work with the city teams to ensure that their local marketing and sales requirements are met

Required Skills:

- Self Starter

- Strong understanding of consumer behavior

- Strong analytic skills

- Ability to work in a dynamic, high growth environment

- Ability to work in a fast changing environment

- Strong understanding and experience on shaping and building a brand

Other Requirements:

- 1+ years of sales & 1.6 - 2 years of brand management experience in FMCG or a consumer product

- ATL / BTL experience

- Experience in driving consumer research

- Tier 1 B-School