Nirvaanic Life Foods - Brand Manager

Nirvaanic Life Foods is a new age lifestyle food brand company. Its endeavour is to promote innovative food products with strong "Health and Values" as the backbone made for the modern day lifestyle.

Job Title : Brand Manager

Role Description :

Job Purpose :

Develop and Drive all Marketing initiatives and processes for the company.

Key Performance Indicators :

- Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities.

- Develop and execute brand campaigns that communicate the brand campaigns and build traction.

- Drive innovative marketing campaigns both offline and digital.

- Work with the creative and media buying agencies to ensure sales and marketing goals.

Functional Competencies :

- Brand and Product Management.

- Advtg and Sales Promotion.

- Strong analytical skills

- Should have Food / FMCG / Retail exposure or work experience.

Behavioral Competencies :

- Ability to quickly adapt to different situations depending on requirements

- Show initiative and perseverance

- Good interpersonal skills and strong organisational skills