Nielsen - Senior Manager/Associate Director - Watch Data Science

NIELSEN DATA SCIENCE

ABOUT US

In 100 countries around the world, Nielsen provides clients a complete understanding of what consumers watch and buy.

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we're always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century was more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

About Nielsen Data Science:

Nielsen is a data measurement company and Data Science is the backbone of the statistical exercise of this measurement. We design the measurement process, monitor it for quality control and come up with innovative analytical solutions to improve the process. We also work with clients to address their data queries through the statistical framework.

USP: Opportunity to work on world class statistical technique for geographies across the globe leveraging contemporary tools like R and Python and cutting edge technology.

ROLE DESCRIPTION

Designation: Associate Director / Senior Manager

Unit: Nielsen Watch Data Science

Location: Mumbai

JOB DESCRIPTION

The purpose of the role:

The Data Science organization is at the core of Nielsen's market research methodologies. Data Science supports product & methodology enhancement, new product roll-outs, sample design, universe estimation and data fusion. Data Science also ensures our survey methodology and design are aligned with global standards and industry best practices.

This position will mainly focus on Nielsen's audience measurement product development, maintenance, and improvement. Nielsen applies state of art technique and methodology to TV/digital audience measurement product. The candidate will work with world class statisticians and methodologists on numerous industry lead projects. The work scope includes but not limited to survey/panel design, statistical model building, machine learning model construction, data analysis, prototype programming, and query investigation.

Main Accountabilities:

- Responsible for execution of universe estimation, survey weighting, data fusion and ensuring products are delivered on time and per specification.

- Assisting with rolling out new or enhanced services & ensure sustainability.

- Deliver analyses to support the implementation of standards and best practices.

- Consult with internal clients and provide expert technical consultation to solve complex data science related issues.

- Interact with Nielsen SMEs on new methodology implementation to enhance the quality of Nielsen statistical services.

- Develop and apply technology skills to improve business processes through automation and programming tools.

Primary Qualities Required:

- No less than 5-6 years of work experience in the survey research industry with hands on experience in developing and executing survey research methodologies (statistics, data analysis capability) or big data research

- Master preferred or Bachelor degree in Statistics, Mathematics, Operations Research, Econometrics, Engineering or Computer Science with outstanding analytical expertise and strong technical leadership.

- Proficient in Microsoft tools, SAS, SPSS, R, Python or other statistical packages.

- Ability to use statistical methodologies to analyze data.

- Experience with working in a computing environment, with large datasets and able to integrate across datasets will be an advantage.

- The familiarity of the media industry in India would be an advantage.

- Strong ability to communicate complex ideas in a simple way.

- Accuracy and attention to detail.

- Team player

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