National - TMM ( Trade Marketing Manager)  Experience : 10-15 yrs of experience  Education : PG in Management   Industry : Auto Spares, FMCG, Paints, Lubricants  Location : Mumbai   Roles & Responsibilities :  Field Marketing:  - Maintain visibility of Distributors and manage marketing material inventory for channel partner.  - Plan and execute a 6 month rolling Field Marketing plan  - Oversee all aspects of planning for all India campaigns and events, from concept and planning, through execution, and follow-up  - Manage budgeting and handle reporting of costs and results for each program/event  Trade Marketing:  - Forms the trade marketing calendar in collaboration with Zones and marketing  - Ownership for trade marketing budgets  - Owner of Trade loyalty programs & Distributor loyalty programs  - Develop trade promotion modules to convert business from/at wholesalers, distributors and retailers  - Launch, Connect and Conversion modules for all trade partners involving end users including loyalty programs  - Development and execution of trade / consumer promotions Participate in relevant trade exhibition to gain mileage.  - Collect and disseminate Best Practice for profitable Trade Marketing activities. Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets  - Work to develop trade communications - traditional and digital  - All programs are successful from beginning to end.  Communication:  - Execute the communication plan for a Lubricant Company, involving:  - Landscape Scan: Help scan the competitive landscape and relevant target audience, sales pitch and communication material being used by competition.  - Advertising: Help develop and execute the economical and innovative regional advertising initiatives, and media plan that is appropriate and relevant to the target audience and sales channels of the company.  - Rewards & Recognition (R&R) Support : communicate and motivate business team and channel partner to qualify for various R&R programs time to time. Helping sales promotion team for execution of R&R programs.

Mumbai

National Trade Marketing Manager - Lubricants 

National Trade Marketing Manager - Lubricants  ,Job Description for National Trade Marketing Manager - Lubricants  in Avaria in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for National Trade Marketing Manager - Lubricants  in Avaria in  Mumbai for (10-15) years of experience. Apply Now!