Naesys Dimensions Solution - Marketing Executive

Nature of work:

The incumbent would be responsible for managing sales our products and solution of the assigned Govt./defense/PSU accounts thereby achieving the sales target

Location: New Delhi

Reports to: Business Head

Qualification and Experience

- MBA in Marketing with specialization in marketing from an institute of repute.

- Experience in S/W products / IT enabled solutions with at least 3 years of software solutions marketing experience in government vertical is desirable but not mandatory

Skill Set Required:

- Strong track record of marketing high value based software solutions.

- Should have handled software marketing in a software product and services company

- Understands customer behavior and buying process cycle in government (State, Central Ministries & PSU) and should be well known with the dynamics of Government sector.

- Manages relationship with sales team, system integrators and partners to ensure a maximum reach in the market.

- Should be able to articulate marketing literature and customer communication

- Should independently run various marketing plans through emails, posts and other channels.

Key Responsibilities:

- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisation

- Communicating with target audiences and managing customer relationships;

- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs

- Writing and proofreading copy

- Liaising with designers and printers

- Arranging the effective distribution of marketing materials

- Maintaining and updating customer databases

- Organising and attending events such as conferences, seminars, receptions and exhibitions

- Conducting market research, for example using customer questionnaires and focus groups

- Contributing to, and developing, marketing plans and strategies

- Managing budgets

- Evaluating marketing campaigns

- Monitoring competitor activity

- Supporting the marketing manager and other colleagues

- Enhance company's image and reputation through effective communication

- Add value to company's website and enhance its SEO rating

- Run a regular Social media campaign through various social media sites such as LinkedIn, Face book, Twitter, Google+ and YouTube.