Myntra.com - VP - Marketing - Fashion Brands

Who we are:

Myntra.com started in 2007, and is today India's leading online retailer of fashion and lifestyle. We are ranked among the top 10 e-commerce companies in India and is scaling rapidly.

Myntra was started by a group of IIT/IIM graduates in early 2007 and is headquartered in Bangalore, with regional offices in New Delhi, Mumbai and Chennai. The company is funded by top tier Venture Capital Funds and is now among the best funded e-commerce companies in the country.

In addition to accelerated growth opportunities, we foster openness, trust and respect in the workplace. We're a warm and fun-filled place to work; we're passionate about sport and music, debate and design and about getting things right. And while we are small, we are growing rapidly and our growth philosophy is to hire and retain the best. To this end, we offer all employees a culture of fun and learning, and a very competitive package of pay and benefits.

Business Unit And Role Overview:

The Marketing & Online Sales department ensures that our customers - existing and potential - get to know about Myntra’s offerings, and regard Myntra as their prime resource for everything to do with fashion. Every activity this team undertakes would have either of two objectives - to acquire or retain customers. If you've seen a communication from Myntra - on television, newspapers, Facebook, websites, emails, billboards, or events - this team is responsible.

Responsibilities:

- Develop and implement Brand Positioning & Communication strategy; manage advertising agency relationships

- Develop and implement Media Strategy; manage media agency relationships

- Build marketing plans/calendar, achieve buy-in from stakeholders and execute

- Lead brand partnerships and activations

- Manage celebrity interactions where required

- Work closely with Digital marketing and sales teams to drive customer acquisition and retention, repeat purchase etc.

- Liase with various functions across the organization to devise and execute various sales promotion activities.

- Develop ‘competitive’ strategies, achieve buy-in from stake-holders

- Monitor ROI and work towards enhancing the same

- Commission market research and intelligence to support the strategic/tactical initiatives in the Marketing Plan

Desired Experience:

Years of experience:

- Min 10-12 years of relevant work experience, of which 5-7 years of people management experience

- Industry experience in Retail required

Qualification: MBA from Tier1 institute

Desired Skills:

- Ability to lead and inspire teams

- Ability to collaborate across functions, and work in a matrixed structure

- Influencing skills

- Strategic perspective

- Multi-tasking and project management

- High result orientation

- Proven track record of mining and leveraging consumer/shopper insights

- Proven track record of positioning and communication development

- Working knowledge of digital marketing