Myntra.com - Sr Role - Brand Partnership

Brand Partnership position:

- Lead a team and drive brand partnership initiatives at Myntra.com

- Interact with over 100+ lead apparel and footwear brands and develop co marketing initiatives.

- We will expect the key relationships to be driven with a core set of brands - say 20-30

- Pitch unique marketing ideas to promote brand @ myntra.com

- End to end responsibility for all brand partnerships - with a wide array of brands viz Nike, Puma, Adidas, etc - driving co-marketing programs, promotions, shop-in-shops, digital campaigns, etc. Build strong long-term relationships.

- Research and analyze shopper data to assist the partner brands to gain insights and create better initiatives on Myntra.com

- Provide solutions to brands to achieve their objectives viz increase sales on Myntra.com / establish or promote their brand positioning and communication, etc..

- Define a strategic framework and roadmap to monetize brand partnerships in a collaborative and sustainable fashion.

- KPIs will include number of partnerships, quality of relationships, and monetization targets.

Skills required:

- Needs a strategic thinking capability and proven marketing skills

- Ability to ideate and think out of the box

- A good people management skills

- Should know how to foster business relationships and develop ways of working with multiple stake holders

- Drive innovative ideas, strategic tie ups, and larger/thematic promos

- Wrangler wanderers, Nike TCS, Reebok fitness studio etc

- co-branded TVCs; brand template communication etc