About the Mobile Business @ Myntra.com  Mobile traffic for most e-commerce players in India has already surpassed the desktop traffic and mobile is poised to become the single biggest driver of growth for e-commerce in the foreseeable future. Here's a once in a lifetime opportunity to be a part of this mobile revolution for India's largest fashion e-commerce company.  We are currently looking to hire passionate & driven leaders from IIT/IIMs for multiple roles including Digital Marketing, Strategic Partnerships, Product Marketing, Sales and Business Analytics for the Mobile Business.   The below JD is for Digital Marketing role:  Role: Digital Marketing Manager for Mobile Business @ Myntra.com  Job Description:  - Drive high quality and high volume app installs across Myntra’s Android, iOS and Windows apps via multiple acquisition channels including ad networks.  - Drive high quality traffic and conversions for Myntra’s mobile site via ad networks and remarketing campaigns.  - Own the digital marketing P&L for mobile business, including budget planning/allocation, campaign performance and customer acquisition cost. Optimize campaigns and continuously drive down customer acquisition costs.  - Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting.  - Develop KPIs and conduct marketing effectiveness analysis during and following campaigns.   - Champion new ideas and be both proactive and reactive to changes in the digital market place.   - Initially an individual contributor who will work with internal (sales, engineering, design) and external (ad networks, agencies, partners) teams to execute on campaigns.   - Opportunity to build a team as the number of customer acquisition channels and each of the channels start to scale.  - Evaluate new channel opportunities - provide insights and perspective for adoption of these   Ideal candidate should have/be:   - An MBA from IIMs  - Entrepreneurial mindset, tremendous drive & ownership, hands-on, high attention to detail   - Very strong on analytics, problem solving skills and logical reasoning, extremely data driven  - Desire and ability to think like the customer   - Strong understanding of technology and business   - Basic understanding of digital marketing concepts (including performance marketing, remarketing), strategy and best practices   - Good understanding of Google Analytics  - Prior experience in mobile app marketing is a plus

Bangalore

Myntra.com - Digital Marketing Manager - Mobile - IIM  

Myntra.com - Digital Marketing Manager - Mobile - IIM   ,Job Description for Myntra.com - Digital Marketing Manager - Mobile - IIM   in Myntra.com in  Bangalore for (2-10) years of experience. Apply Now!

Job Description for Myntra.com - Digital Marketing Manager - Mobile - IIM   in Myntra.com in  Bangalore for (2-10) years of experience. Apply Now!