Meru Cabs - Head - Digital Marketing

Driving the digital business for Meru Cabs by:

- Managing Digital Marketing Campaigns across all channels (SEO, SEM, Mobile & other Digital ) to drive app downloads, and traffic to the website

- Managing the brand in the Social Media Space like Twitter, Facebook, Linkedin etc.

- Be the custodian for the user experience on the App and drive trials, reduce churn and drive increased usage of the mobile app.

- Provide detailed analysis of Google Analytics metrics and other sites like comscore etc to ensure efficiency of campaigns etc

- Drive ROI for campaigns

- Manage a team including multiple agencies to drive business goals

Experience & Skills :

- 5-8 years of Internet Marketing experience

- Solid knowledge of website analytics tools (e.g., Google Analytics,)

- Up-to-date with the latest digital / mobile marketing trends and technologies to keep the company at the forefront of developments in digital marketing

- Analytics driven with good business sense, self driven and ability to work with teams.