Employer: Leading Pvt sector Bank
Location: Mumbai
Job Description:
- TV/ print/ outdoor media planning for all campaigns across businesses at the Bank
- Benchmark and negotiate buying deals for all channels/ publications that we advertise on
- Drive processes for MIS and reviews
Competencies to focus on:
- Able to lead projects independently.
- Good negotiation skills & ability to drive media buying.
- Should have worked extensively on TV media plans & TV buying.
- Has worked on strategic and tactical media campaigns.
- Has a know how of the operational elements in executing the campaign.
- Has demonstrated abilities to be a self starter.
- Needs to be able to provide direction and guidance to the media agencies.
- Should be analytical, proficient with numbers.
- Should be able to work with quick turnaround time and scale.
- Should also have strong negotiation and inter personal skills in order to negotiate well with external agencies.
- Strong process orientation due to the need to maintain MIS and regular reviews of competitor activity.
Key Skills required:
- Media Planning & Implementation
- Knowledge of Media purchase on TV/Print/Outdoors
- Proficiency with number crunching & analysis
Qualification:
- MBA from Tier1/Teir2 with relevant workex
Salary: ~8L - 12 L
Please include following details in the cover letter:
Total Work Experience:
Current Location:
Willingness to relocate to Mumbai:
Notice Period:
Current CTC:
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