Max Retail - Manager - Brand Experience

Execution of Regional Marketing Calendar

- Understand the regional marketing calendar

- Understand the consumer profiles

- Coordinate with the regional marketing teams and align with them on the marketing brief

- Develop creatives in- house or through agencies to support the marketing calendar

- Coordinate with media agencies to support specific regional marketing initiatives

- Monitor the execution of activities in the marketing calendar

- Analyze the outcome of the marketing activities and share the findings

- Continuously monitor competition activities in media and on ground and share the same

- Collate the best marketing practices in the region and share the same with the rest of the regions

- Coordinate with regions for the implementation of brand campaigns/season launches to keep up the imagery of brand

Youth Properties

- Tracking all the youth properties across the regions

- Executing youth properties for Max

- Coordinating with creative, media and digital agency for smooth execution of youth properties

- Track competition and access their activities targeting youth

- Follow up on contracts and agreements for processing and closure

Budget management and Vendor management

- Track and compile expenditure files time to time basis.

- Identify best vendors who can deliver value and quality

Max Fashion radio

- Work closely with the content team, and track the execution of the centrally aligned theme.

Share content with the team and align for consistent information flow

Season launch

- Adapt the theme and the communication of the season launch to the regional communication

- Monitor the execution of season launch before the season launch date (the POG launch date)

MIS

- Generate MIS on the required data points(viz. market share, KPI performance, etc)