Job role:  - Responsible for the management of direct and digital marketing, targeted marketing and strategic campaigns on our database of customers /members and prospective members, while leading a team of Campaign Managers and Campaign Developers  - Responsible for taking ownership of several multi-tiered campaigns including analysing, planning, scheduling, optimising, content, execution, lead management and reporting.  - Develop strategic plan based on direct market insights, internal business intelligence and competitivemarket intelligence.  Any graduate with a PGDM / MBA in Marketing or Systems or Operations. Preference will be given to candidates from Tier Iinstitutes withminimum 10years- experience inUNICA campaign management, direct marketing, online campaign management etc. Knowledge of direct or digital marketing is essential.  Required skill set -   - Proven experience in designing marketing campaign management solutions through multi-channel tele-channel, emails, SMS, web based, mobile, etc. - Both Inbound and Outbound Management  - Proven experience in UNICA Analytical CRM / Campaign Management or equivalent such as Adobe, Salesforce, Terradata, SAS, Eloqua, Marketo, etc.   - Interface and coordinate with internal customers (key stakeholders) such as Sales, Product, Marketing, Business etc. to understand the drivers of their business, KPI, etc. so that campaigns can be devised.   - Develop a comprehensive yearly/ quarterly / monthly campaign strategy / plan / calendar for the internal customers with the main objective of improving organization metrics such as Sales, Profile Completion, CSAT, Cross-Sell, Upsell, Response, etc.  - Ensure overall campaign quality - content, messaging, calls-to-action, and delivery.  - Ensure implementation of Contact Governance.  - Interface with internal data analysis teams or perform analysis to provide timely inputs for both campaign creation and closure.   - Interface with technology infrastructure departments to ensure updation of key assets of the team such as hardware and software.   - Manage the execution of all campaigns using our marketing automation platform - IBM UNICA Campaign and Interact extensively.  - Ensure campaign results / responses are captured, and used for reporting, analysis and retargeting.   Work Location - Chennai

Chennai

Matrimony.com - Head - UNICA Campaign Analytics 

Matrimony.com - Head - UNICA Campaign Analytics  ,Job Description for Matrimony.com - Head - UNICA Campaign Analytics  in Independent Consultant in  Chennai for (10-13) years of experience. Apply Now!

Job Description for Matrimony.com - Head - UNICA Campaign Analytics  in Independent Consultant in  Chennai for (10-13) years of experience. Apply Now!