Mast Kalandar - Digital Marketing Manager

- End-to-End execution of marketing projects and campaigns online, including ideation, creation of collaterals and measurement and analysis of impact.

- Execution of Social Media Marketing efforts

- Creation and execution of SMS and Email based marketing campaigns

- Execution of Search Engine Optimization on a continuous basis

- Managing online brand and product campaigns to raise brand awareness

- Managing the redesign of the company website

- Improving the usability, design, content and conversion of the company website and app

- Responsibility for planning and budgetary control of all digital marketing

- Continuous review and active management of website and other online assets

- Review new technologies and keep the company at the forefront of developments in digital marketing

Passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and copywriting are desirable.

Prior experience and training in online brand building and ecommerce marketing would be a strong credential.