MartMobi - Lead - Digital Marketing

MartMobi is the world's most advanced mobile eCommerce platform that serves merchants across the world increase their mobile sales instantly and dramatically. We see inbound digital marketing as a key element of success in our aggressive growth plans and are looking for a metrics-driven Digital Marketing Lead with a blend of quantative analysis and creative thinking.

Responsibilities

- Take ownership of Funnel Marketing and be responsible for KPIs

- Initiate activities that will expand the funnel 100x and increase conversion rate of paid signups

- Enhance brand through thought leadership

- Maintain a near real-time dashboard of the funnel KPIs across different channels

- Manage and allocate the marketing budget to drive maximum RoI

- Work collaboratively with sales, product dev and strategy teams to give direction and be fully aligned

Ideal candidate profile

- Experience in building a team from scratch at a B2B/SaaS company

- Proven record of having driven exponential growth through inbound marketing

- At least 5 years of Digital Marketing experience and 2-3 years of relevant industry experience

- Hands on experience (or experience managing resources/agencies) in PPC, Influencer Relations, Email marketing, SEO, Content Marketing and Social Media

- Savvy with tools and principles of deep analytics, conversion optimization, marketing automation and A/B testing

- Deep understanding of customer journey from landing page to sign ups to onboarding

- Broad understanding of digital PR