Marketing Strategy - Consumer Insights - FMCG

A well known Indian MNC wishes to recruit members of the Marketing Strategy team.

The key responsibilities shall be :

- Key role in Strategy Planning

- Leading multiple projects to determine meaningful consumer insights

- Driving consumer insight development across the businesses as the core for innovation and any other developmental work.

- To help Business teams in capturing/evaluating insights and converting them into actionable decisions.

- Strategizing for the Next Gen Growth Products for the Indian market

- Giving inputs for New Product development

- Action plan to enhance growth in the business

- Conducting Competitive Intelligence

- Evaluating marketing opportunities based on Return on Investment parameters

- Championing the Market Intelligence function.

- Conducting studies like Consumer preference, Profiling, Purchase behavior & Concept testing amongst others

- Responsible for managing the Brand & Channel tracker studies,studies & Retail Audit data by Nielsen/IDC

- Develop plan to increase salience of consumer insight work where required and Implement

We invite applications from MBAs/MSc Statistics with hands-on experience in Consumer and Channel research, Brand / Channel tracks & Retail audits. Must have working experience as a consultant to the decision makers on Strategic business initiatives providing unbiased analysis and recommendations. Ensuring Consumer & Business Insights are applied to decision making. Worked on a wide range of market research projects for diverse product categories .

Experience - 6-10 years of post qualification

Industry preference - FMCG, TELECOM, MARKET RESEARCH FIRMS, LIFESTYLE /APPAREL

Interested professionals please mail at sdas@questconsultants.in or touch base at 08238050060

Somshukla