Marketing/Product Lead - Telecom

Product Lead in Leading Telecom

Role Summary:

- New product launches

- Direct Customer Communication

- Customized promotional offers for each geography

- All round digital marketing activities for international business

- Ownership for Customer Acquisition, Retention and reactivate dormant customers

- Hands On with Search(Paid), Social, Mobile Marketing, Affiliates

Responsibilities:

- Generating Business Plans for Segmented offers

- Lead, manage Marketing Team activities

- Identifying target markets - geographies, age group and communities etc.

- New product launch and launch appropriate offers for each segment based on the current market trends.

- Ensure financial viability for promotions, Tariff Plans and post offer analysis, to achieve target Revenue & EBITDA

- Design & Analyze Key Performance Indicators: Traffic, Revenue, ARPU and Realization

- Analysis and Competition Mapping, highlight analyzing new trends of Weekly Dashboard

- Customer communication: experienced in creating content.

- Work closely with media agencies/vendors across geographies.

- Explore various digital marketing campaigns and manage SEO, SEM, SMM and Mobile Marketing activities for products.

- Tie-ups with national and international Affiliate Agencies to increase visibility and to gain acquisitions.

- Has worked in setup catering to international business requirement

- Has experience in both ATL and BTL activities.

Hariom
Mob:- 837505466