We have been retained by one of our client, which is an European giant and is into food processing and trading. We are looking for a Marketing Manager for them, to be based at Gurgaon as per the following JD.  Reporting to - MD, an expat  Preferred person will belong to - B2B, else a combo of B2B + B2C mktg, FMCG space.  Full time MBA in marketing major is must, to handle entire gamut of marketing.   Key Delivarables:   1. Strategic planning:  a. Developing marketing plan defining objectives and strategies  b. Analyzing the market & growth trends zone wise  c. Consumer Insights & marketing  i. Manage Nielsen (or other data providing agency) on All Qualitative & Quantitative Research  ii. Develop Shopper Insights through Consumers/customers  iii. Understanding Consumer behavioral patterns  d. Competition analysis  e. Pricing strategy  f. Brand & Portfolio strategy  g. Annual marketing budgets  h. Product innovation Projects (leading virtual cross functional teams)  i. P&L management  2. Brand launch & entry strategy:  a. Launching of the brand, product range in the Indian market pitched against global players  b. Business conceptualization: understanding the pasta business in India, launching & establishing the pasta Brand in the market  c. Should be able to help brand to leapfrog by leveraging its marketing expertise, technological capability and data led insights about Indian consumers to provide solutions.  d. Responsible for product management of pasta portfolio, strategic development for the brand  e. Shopper Marketing  3. Sales, Business development & Distribution:  a. Engagement with Key accounts across India in both Modern Trade (MT) & General Trade (GT)   b. To entail the key responsibility of all redistribution initiatives like new channel development, coverage etc handled at a central level.  c. Sales & GTM  d. Leverage customer's commercial calendar to Drive Modern Trade (MT) & General Trade (GT) channel growth   e. Drive Business Analytics to support for Planning and execution of business plans  f. Increase Sales across India by Increasing depth & Width of distribution (Market Mapping of Major towns with Population more than 1 million)   g. Managing Distribution & a team to ensure target achievement  h. Achieve Targets for Revenue  i. Joint business planning with customer HQ teams  j. Develop and execute optimal Terms of trade  4. Integrated Brand Communication& execution:  a. Communication and media strategy  b. Promotion activities, pricing etc  c. Managing the entire product Activation PAN India for the Channel  d. Streamlining Sustainable Merchandising model in Modern Trade &On Premise Audit to drive efficient Execution   e. Creating product as an image leader amongst the consumers through strong print campaign, events, activation and effective PR  f. Include communication development, developing integrated experience plans for campaigns, consumer research, and brand building budget management  g. Digital marketing  h. Brand communication development (ATL & BTL), Consumer & trade activation, Brand development / Collaterals / packaging etc, New Product development & Launch, Product Transformation & Innovation, Marketing calendar Plan development & execution  i. Execution for high Brand Awareness and Saliency  j. Design & Implement tertiary & secondary sales schemes to boost sales  k. Achieve Targets for Activations  5. MIS:  a. Sales reports, productivity reports, key targets reports etc.  b. System's implementation for data driven sales  c. Financial reconciliation with accounts  If you are keen to explore then kindly send your queries / CV + current CTC & will come back to you soon.  May you kindly reply only if:-  1. U r ok for job location as Gurgaon.  2. FMCG Marketing experience.  3. Not expecting more than 25-20% hike (between 10-12 LPA + PLI)  Shefali Singh 09663042244

Delhi NCR

Marketing Manager - FMCG 

Marketing Manager - FMCG  ,Job Description for Marketing Manager - FMCG  in Arcent Global in  Delhi NCR for (5-8) years of experience. Apply Now!

Job Description for Marketing Manager - FMCG  in Arcent Global in  Delhi NCR for (5-8) years of experience. Apply Now!