Role: Marketing Manager  Company Background  - Professional Entrepreneur owned and managed, Private Equity invested and BSE listed company.  - Strong market challenger in the fast growing travel bags and luggage market.  Job Description   We are looking for a candidate who has a passion brand building & product management. A creative, motivated and energetic individual who has demonstrated abilities to fulfill this role. Your primary responsibilities and duties would include the following, (Other duties may be assigned later). We operate in a very diverse market and one has to think out of the box to be successful.  Role & Responsibilities  The position is responsible for product management and brand communication of an upcoming Travel Products & Lifestyle Brand; this role will include the accountability and ownership of portfolio road map, product development, lifecycle management marketing communication, market share and profitability   Product Management:   - Responsible for complete ownership of product from concept to end product on shelf   - Provide detailed business plan of the product/category; including contribution per product/product category   - Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping   - Product costing and price point decisions in consultation with HOD   - Working with the SCM and Sales team to manage the lifecycle to the product   Marketing Research:  - Understand consumer habit and attitude towards the product category   - Understand and identify consumer needs, market trends and competition strategy   - Work on the need gap analysis through research and consumer interaction   - Work with external agencies to test new product concepts.   Marketing Activation:  - Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner   - Sharing the brands business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team   - Analysis and product line customization for different channels of sales   - Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.   - Feedback analysis from distributors and points of sales   - Order analysis and coordination with distributors and retail teams   - Customized marketing programs for different channels of sales   Marketing Communication:  - Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social   - Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan   Work Skills:  - Demonstrated ability to understand marketing and business concepts  - Strong analytical skills and attention to detail  - Excellent written and verbal communication & presentation skills  - Proficient in use of MS Office, Internet and email.  Our Ideal Candidate:  - Is 25-32 years of Age (M/F) with a full time MBA / PG for a premier institute with specialization in Marketing  - 4-10 years professional experience in Product Management /Brand Management / Integrated Marketing Communication/ Strategy department of well-known consumer product brand/company  - Has ability to pay attention to detail, strong listening, verbal and written communication skills  - Possess strong analytical/logical thinking skills and clarity of thought  - Comfortable to work across businesses and brands in a deadline driven, dynamic environment   - Is a team player & has a strong desire and ability to learn   Job Location: Andheri (E), Mumbai  Division: Brand & Product Management   Department: Marketing  Grade / Designation: Manager - Marketing   Requires the candidate to travel: Yes  Reporting to: Head - Marketing (Chief - Marketing)  Compensation: INR 20-30 lacs per annum based on experience and suitability

Mumbai

Marketing Manager 

Marketing Manager  ,Job Description for Marketing Manager  in Confidential in  Mumbai for (4-10) years of experience. Apply Now!

Job Description for Marketing Manager  in Confidential in  Mumbai for (4-10) years of experience. Apply Now!