Marketing Lead - Online Gaming portal  As Marketing lead, the candidate will be responsible for brand development and customer acquisition. The candidate will be accountable for building the brand and will be responsible for all aspects of marketing including brand, offline (ATL & BTL) and online. This role will be responsible for managing marketing investments and accountable for growth target. The Marketing intern will be responsible for developing and deploying a comprehensive marketing plan with fully integrated tactics (advertising, digital and app marketing, retail/partner and consumer-facing PR)  This highly empowered role demands innovative thinking along with a creative and energetic approach to leadership who thrives when juggling multiple priorities in a fast paced, high performing environment.  Key Responsibilities :  - Drive consumer insights, competitive analysis, product positioning, naming, objectives and metrics, launch and marketing strategy.  - Create Analytical reports to track and improve marketing efforts.  - Ensure consistent and effective brand positioning & product / promotional messaging across all platforms.  - Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue.  - Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.  - Driving user and revenue growth.   - User Acquisitions, Mobile Advertising, Facebook Advertising.   - Performance Marketing, Targeting, Analytics, Optimization.   - App Monetization, Cross promotion, User Retention.   - Customer Segmentation, Positioning, Pricing.  - Create forums for customers to discuss the game.  Online :   - Generate quality traffic to the website/ mobile application to expand the network of potential customers who may be interested in downloading the mobile game.  - Work with and manage agencies to drive traffic from various online sources.  - Work with the offline marketing to enhance/promote any offline activities on digital media.  - Work with creative agencies to come up with good creative content to make digital efforts effective.  - Report effectiveness of all digital activity including web analytics, conversions etc for each campaign.  Social media marketing :   - To implement social media into the mobile game's launch campaign as a way to better connect with customers and to drum up excitement, and even to integrate social media into the app so that the customers can share their gaming achievements.  - Co-own the product growth and P&L responsibility with business in driving growth and market share.  - High degree of problem solving skills to resolve problems in a multi-product/service environment.  Success Indicators:  - Brand management and awareness, recall & preference scores.   - Product improvement.  - Site traffic.   - Rate of Repeat Visitors.  - Rate of Search Engine Queries and Landing Pages.   - Trend on Page Views Visit.   - ROI of marketing campaigns.   - Building & retaining a best in class marketing team.  Requirements:  Qualification :   - MBA from Tier1 institute  - Minimum 3 Years of Relevant Experience   Desired Skills:  - Ideas for how to harness media across all platforms that bring synergy and direction to the brand is a must.  - Must be a hands on individual, and must be comfortable working in a fast paced organization with a flat structure.  - Strong interpersonal and collaboration skills.

Hyderabad

Marketing Lead - Online Gaming Portal - IIM/XLRI/ISB 

Marketing Lead - Online Gaming Portal - IIM/XLRI/ISB  ,Job Description for Marketing Lead - Online Gaming Portal - IIM/XLRI/ISB  in CareerNet Consulting in  Hyderabad for (3-6) years of experience. Apply Now!

Job Description for Marketing Lead - Online Gaming Portal - IIM/XLRI/ISB  in CareerNet Consulting in  Hyderabad for (3-6) years of experience. Apply Now!