This role will be a part of Strategic Marketing function.   Primary Responsibilities :   Market Planning & Analysis :   - Market Segmentation, Accounts Analysis & Competitive Analysis.   - Conduct Market Research, understand buying behavior & trends, product composition.   - Account based Marketing, Branding & Positioning  Product Planning & Content creation :   - Value Proposition Development  - Product marketing Life-Cycle Management  - Pricing Models  - Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products   - Develop vertical-specific content and materials to better reach target industries and partner-specific materials to support our key channel partners and resellers   Customer Relationship :   - Account-Based Marketing  - Loyalty Programs, Reference Management  - Product Quality & Satisfaction Monitoring  - Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles.  Positioning & Messaging :   - Create high-impact internal and customer-facing assets and materials that clearly communicate the value and unique advantage of our theme based solution offerings  - Develop website content, industry-specific materials to better reach target industries and partner-specific materials   Industry Solutions/ Theme Based Go-to-Market Plans :   - Field Marketing Programs - Define the field marketing programs & drive promotions - strategic events, road shows, telesales/webinars campaigns, Website/SEO optimization and direct mail.   - Internal Communication on events participation and solutions credentials  Thought Leadership & Branding :   - Develop and manage customer centric marketing reference materials including customer testimonial videos, case studies, and practice/solution videos, flyers & decks  - Media coverage through published articles/PoV of Practice leaders, customer wins, strategic initiatives  - Social Media/digital marketing plans across LinkedIn, Twitter, FB, G+, Yammer to promote our credentials   Analyst Relations :   - Plan and execute periodic Analyst inquiries, briefings and advisory sessions   - Drive positive movement on analyst reports participation  - Engage Analyst for Events, customer council and webinar campaigns.   - Ability to analyze, synthesize and present market trends  - Participation and articulation of Proposition in competitive analyst reports  - Achieve premier positioning of in competitive report  Marketing ROI :   - Develop and track marketing budgets.   - Measure success of various marketing initiatives - events and telesales/webinar campaigns.   - Help achieve meet business objectives and revenue goals.   - Drive profitable sales, brand growth and loyalty for a number of business areas

Mumbai

Bangalore

Marketing Head - Strategic Marketing Function - India - Telecom/Electronics Industry 

Marketing Head - Strategic Marketing Function - India - Telecom/Electronics Industry  ,Job Description for Marketing Head - Strategic Marketing Function - India - Telecom/Electronics Industry  in ABC Consultants in  Mumbai Bangalore for (14-18) years of experience. Apply Now!

Job Description for Marketing Head - Strategic Marketing Function - India - Telecom/Electronics Industry  in ABC Consultants in  Mumbai Bangalore for (14-18) years of experience. Apply Now!