Marketing Analytics/Web Analytics - SAS - BFSI

- Developing insights around customer behaviour & profitable growth scenarios

- Design and develop marketing strategies across customer life cycle from acquisition to attrition management including customer contact management strategies

- Monitor portfolio profitability and other KPI s in order to recommend strategies for profitability growth

- Develop CRM strategies and monitor performance of strategies/campaigns

- Develop and design strategies across product management, customer life stage, product offering and pricing

Requirements/Skill sets :

- Experience in statistical programming tool such as R/SAS etc.

- Basic understanding of marketing strategy tools like logistics, clustering and segmentation.

- Advanced proficiency with MS Office (Excel, Word, PPT etc.)

- Excellent written and oral communication skills, Problem Solving and lateral thinking

- Good interpersonal, problem solving, reasoning and analytical skills

- Ability of depicting the results of a statistical analysis in an easy-to-understand manner

- Detailed oriented, organized, demonstrated ability to manage multiple projects simultaneously

- In-depth analysis of online traffic for the Web, mobile and other channels to make recommendations for improvements in sales and customer experience

Education and Experience :

Bachelors (0-2 Years) or Masters in Economics, Finance, Mathematics, Statistics. Experience in Analytics domain preferred.

Interested candidates can call me on +91-9972576203 / 080-40221690