Marketing Analytics Role - Retail Domain - Consulting Firm

Job Title : Marketing Analytics - Retail Domain - Consulting Firm

Job Title: Industry Leader

Company : A leading Consulting firm

Job Location : Bangalore

Experience : 5-12 years

Requirements :

- 5+ years of industry experience which include analytics work done in Retail (Sales & Marketing Reporting, Customer Analytics, Campaign Management/Customer Life Cycle, Social Media Analytics) industry with a strong technical mindset.

Education : Statistics Background/ Engineering / MBA from top College

Technology : Statistics Modelling, SAS, R, SPSS OR SQl

Job Description :

- Defines the roadmap for the client delivery

- Responsible for Analysis, Profiling, Segmentation, Insights Sharing, MIS and Dashboards

- Manage tactical Adhoc requirements and strategic predictive models and actions

- Manage the campaign lifecycle with ownership for campaign ROIs

- Develops specifications for converting information from data files into formats suitable for analysis and performs exploratory data analysis

- Ability for exploratory data analysis with good understanding of SQL and Data analysis tools

- Look for possible problems and investigates inconsistencies with data or with processing and take action to resolve problems

- Aptitude to learn about the data fields relevant to various kinds of portfolios and about methods used by customers to store and retrieve data

- Build scoring algorithm designs specifications applying various statistical procedures to the data, analyses output and determines the next action

- Produces reports and summaries for presentation to business users and depict data graphically for inclusion in presentations

- Maintains records of project progress and revisions and coordinates project archival and documentation procedures.