Manager - Trade Research - FMCG - IIM/ISB/XLRI/JBIMS/SPJIMR/IIFT/SIBM/NMIMS/FMS/MDI

Hiring for Manager - Trade Research position with a leading FMCG conglomerate. Candidates from Premier B-Schools - 2013-2015 batch, having 1-3 years relevant experience in market research,trade marketing, trade research, analytics need apply.

PURPOSE OF THE JOB:

- Responsible for driving the insights agenda for the entire brand portfolio and managing an insights budget.

- Lead customized qualitative & quantitative research to deepen understanding of consumer unmet needs, attitudes & behavior.

- Coordinating all Trade Research for various FMCG categories

- Study research reports and advanced analytics to identify growth opportunities

- Analyze Retail Audit data to draw inferences of push (distribution) and pull parameters in General Trade and Modern Trade channels for operating categories

- To provide strategies to increase market share of products

- To assist in formation of focused and sharpened distribution strategy

- Deconstructing the industry/segment in terms of dominant manufacturers, brands, price points, flavors to understand new trends and patterns of competition products across geographies

- Providing quality insights to the Category Development Team & the Sales Team across all channels & operating categories.

- Aid senior management in the marketing - strategy building process by providing key insights related to :

1) Category/Segment construct of FMCG Categories

2) Geography by Channel

Experience

- 1-3 years of relevant experience in FMCG / Market Research.

Strong analytical ability

- High result orientation

- Good team handling skills

- Good Communication Skills

- Excellent Problem Solving Ability

- Attention to detail