Manager - Social Media Marketing - eCommerce

Position/ Title

Manager Social Media Marketing

Experience

4-5 yrs

Profile Specifics

Department Marketing

Location Bangalore

Team Work closely with Marketing, Product, Tech and Merchandising

Role & Responsibilities

- Manage Facebook, Instagram, and other paid display campaigns

- Strategize, conceptualize, implement, optimize and analyze social media and display campaigns for Melorra.

- Prepare daily campaign reports and analysis

- Share findings and optimise accordingly.

- Should be hands on with new product innovations that are made by Facebook and Instagram platform.

General Skills :

- Good communication skills in verbal and written form.

- Passion for numbers and strong understanding of data analytics to generate reports and insights.

- Ability to make data drive marketing decisions to support the business.

- Team work: open communicative personality with multiple interests, transparent and cooperative team player

- Ability to demonstrate strong people skills to form meaningful relationships with tech, product and merchandising.

- Experience working with external agencies for performance marketing.

Technical Skills :

- Prior experience in mobile and desktop advertising and strong understanding of the differences between the two.

- Deep understanding of the Facebook and Instagram advertising platform

- Experience in the E-commerce industry is a must.

- Advanced knowledge of Microsoft Excel and Google Sheets.

- Prior experience in working on Analytics tools: Google Analytics, Omniture etc.

- Thought leader in terms of evolving digital knowledge

Reporting To Head Of Marketing