Manager/Senior Manager - Marketing - Retail/Telecom/Auto/Hospitality

Manager & Sr.Manager Marketing (4-12 yrs)

Please find few specific pointers for AM/Manager-Marketing .

- Candidate should be creative/innovative in terms of marketing campaigns, Promotional activities.

- Hands on experience on Social Media Platform.

- One who can bring cost effective & innovative marketing ideas.

- Someone who is a fashion follower, fine if not working in fashion industry.

- Should be Young & energetic

- Somebody who is working in a Company, catering to Target Group-15 to 30 yrs.

- Brand operations/Brand Assets, tie-ups and activations

- Execute marketing plans that gears towards end users for each key category within portfolio, in line with management and within budgets.

Campaign Management :

- Implement ATL/BTL promotional activities and Effective roll out of plans with in stipulated budgets/Timeline.

- Implement regional wise BTL approach to aim at higher through put and footfall strategically.

Communication Strategy :

- Implement promotional activities across different channels.

- Review the requirement of different channel and have an integrated communication flow.

- Interact,followups with Creative agency, Media agency on day to day basis.

Consumer Strategy/Market Research :

- Recommend and build the consumer engagement factor.

- Tracking Customer Behaviour across segment for MK and competition brands.

- Market Research for Mapping Competition against our Brand.

- Regular monitoring of competitor's analysis and highlighting market related issues.

Distribution Channel Support :

- Supporting Distribution channel completely in terms of all marketing requirement.

- Initiating and executing all tools for Distribution Meet. (Catalouges/Standees/ Invitation/Gift Sets)

Vendor Management :

- Working with existing vendors and updating the vendor sheet.

- Sourcing new vendors.

- For any activity sourcing 2-3 vendor quotation for approvals.

Product/Packaging Strategy :

- Implementation on new and existing product development with effective launching.

- Sourcing new vendors/negotiating with existing vendors for cost optimization.

Process and Data analysis :

- Analyzing and tracking marketing campaigns effectiveness. YOY analysis on sales data and understanding the impact of any marketing campaign executed.

Anisha Pereira
022 61102704