Manager/Senior Manager - Marketing - Healthcare/Pharma

KEY RESPONSIBILITIES:

To manage and grow the organization brand and ensure its visibility and brand association.

Brand Identity & Positioning:

- To formulate a clear and compelling brand identity.

Establish the value proposition

Clearly identify how the different services add to the overall value

Create the brand identity away from the clutter

- To formulate company's positioning and brand strategy to appeal to direct users and SNS channel

Brand Communication:

- To design the communication

- To design the media and communication channels

- To manage communication budgets maximizing effectiveness & reach for the budget

Merchandizing design:

- Channel merchandizing design including

Sales collateral

Service Training kits (design of training collateral in collaboration with sales team)

- User interface for services on Apps; Website etc.

Member of the Services Think Tank:

- Will play a key role in identifying possible new services

- Planning individual service / service category launch strategy

- Understand and address communication issues from market feed back

Functional Competencies:

- Strategy, conceptual creativity, developing consumer insights, lateral thinker

- From reputed ad agencies, FMCG, services industries like banking / telecom / retail or eCommerce companies. Experience in start- ups would be an advantage.

- Must have demonstrated a creative bent of mind in previous assignments

- Knowledge of Branding and Brand Positioning

Comprehensive working knowledge of Marketing Concepts:

- Brand Management / Product Category Marketing

- Advertisement & Promotion including Media Strategy

Social Media & Digital Marketing

- Merchandising

- Physical merchandising

- Digital / Online Merchandising

- Basic Knowledge of health delivery process

- Knowledge of health delivery

- Knowledge of hospital, pharma, fitness promotion strategies

Knowledge

- Domain

Basic understanding of the health Industry.

- Technical

Exposure online, mobile enabled sales, call center operations

- Market

Should have basic knowledge of Health Industry components.

- Monitoring & IT tools

Good working knowledge in use of IT for reporting, market feedback / analysis and presentations apart from usual MS office skills.

Skills

- Collaborative skills

Strong collaborative skills to enable close working with peers and seniors without direct reporting relationships

- Monitoring and Tracking

Capability to understand and monitor a number of activities.

- Personal Planning & Time Management

Ability to manage disparate tasks in a time bound manner

- Other Soft Skills

Very good communication & presentation skills.

Leadership Skills

- Networking skills

Should be able to network and effectively interact with a diverse group of persons

- Strategy

Should be able to understand market dynamics and key drivers of sales so that s/he can participate effectively in formulating company growth strategy