Manager/Senior Manager - Marketing - Financial Services

Currently working on a Manager/ Sr. Manager Marketing with a Financial services organization based in Mumbai.

KEY ROLE:

- Person will be responsible for all Marketing & Branding activities |PR & Media Activities

- ATL and BTL activities,

- Good understanding of retail marketing.

Brand Strategy - Positioning and Differentiation:

- Finalize the brand's vision, positioning

- Finalize on promotion & marketing pricing basis positioning, consumer insights and competition mapping

Brand Communication:

- Visual Identity - Brand name, logo, brand manuals, etc.

- ATL Communication - Development of creative & finalization of the media plan

- Collaterals - Brochures and leaflets, project presentations, virtual project animations, corporate presentation and AVs, project models, designs for all external and internal signage/ graphics

- Public Relations - Co-coordinating with agencies and internal stake holders for relevant releases and conferences

- Events & Exhibitions- Organizing events for prospects, channel partners and customers.

- Online - Websites development and management, social media management - LinkedIn, Twitter & Face book

Full Time Marketing professionals with relevant exp from financial services/banking/retail industry may apply