Manager - Search Engine Optimization - eCommerce

- Candidate with 7 +years of experience in Online marketing - specifically in SEO & Google Analytics

- Should have worked with E-commerce brands and has managed a team in the past

- Should have worked on integrated marketing campaigns involving Performance, Content & Social channels

- Should be able to execute SEO campaigns for multiple countries & in different languages

- Has prior experience working with Product & Engineering teams to plan & launch campaigns from scratch.

- Should have actively worked on SEO campaigns & implemented various On-page, off-page & conversion optimization strategies

Job Responsibilities

Leadership Role:

- Mentor a team & work on various SEO projects to achieve the targets set by Senior management

- Being accountable for performance of various products & content optimized initiatives.

- Ability to setup Quarterly performance targets for the team to ensure growth through all SEO initiatives within the pre-defined budgets & timelines

- Constantly ensuring that the performance of team is up to the mark and ensuring their professional skills grow and are at par with industry standards

Strategic Role:

- Create strategies for driving SEO campaigns for various products keeping in mind the business goal & the overall budget allocated for each quarter

- Formulate new avenues to drive traffic growth in conjunction with Product, Engineering, Search & Social Marketing, PR team across the Company

- Capability to devise strategies for international domains & websites in different languages

- Work with different analytical tools used for both website & app to figure out opportunities to drive Organic traffic

Collaboration Role:

- Work with content & design teams to generate content tailored for SEO

- Work with PR team to reach out to influencers in the industry and work with them to drive SEO (link building) & Social opportunities

- Work with different business teams to understand ways to leverage existing partnerships/alliances and drive SEO value out of them

- Work with product team during new product or new feature launch & generate supporting content to drive initial traffic through these product updates

Research & Analysis Role:

- Conduct relevant SEO research on existing content & take a data-driven approach in creating user personas that in turn form the basis of SEO strategies

- Prepare & lead content initiatives/pitches & other SEO related proposals that are delivered to Head of Marketing & the CMO

- Has the capacity to identify opportunities from the data tracked in various analytical tools & to use this data to drive business's websites, blogs, social channels with a goal of achieving higher visibility on various Search Engines