Manager - Product Planning & Marketing - FMCG - IIM/FMS/ISB/SP Jain

Position : Mgr Product Planning & Marketing

Full time MBA from Tier I colleges (IIMs, FMS, ISB, SP Jain, etc.)

- B.Tech from Tier I / II college

- Min exp of 2-4 yrs in consumer industry, the more exp the better

- Work experience in consumer industries in decreasing order of preference: Consumer durable, FMCG, Textile, Paint, Rubber, bathroom fittings etc.

Overall job description: Devise and manage the product strategy /marketing for products (HA) as per business objectives & industry trends.

Product strategy

- Discover and validate market problems for both existing and future customers. Conduct Market Intelligence - Study global trends, product innovations, market share analysis & competitor analysis.

- Define and size market segments and evaluate loss of opportunity (win /loss review).

- Develop consumer insight and analyze changes in consumer preference.

- Formulation of product portfolio and strategic roadmap aligned to business goals.

- Conduct technology assessment. Introduce new products / industry innovations from time to time.

- Define buyer and user personas for individual product lines. Write product requirements and use case scenarios.

- Maintain a status dashboard for all portfolio products to ensure timely delivery.

- Coordination with local and global R&D team for product conceptualization & development.

- Factory coordination to gather and analyze quality reports for existing and upcoming models.

- Coordination with service for gathering product feedbacks from market (such as defect rates etc.).

- Prepare product launch of regular & technological innovative products as per market dynamics and their discontinuation plan.

- Post launch monitor the implementation of product strategy along critical dimensions for a duration of 3 months.

- Analyze product profitability and sales success.

- Update branches on new product launch and technology trends.

- Collaborate with T&D team for ISD trainings and other product USPs.

- Receive feedbacks from branches in line with competition benchmarking.

Distribution strategy

- Determine the optimum distribution strategy for different product categories.

- Ensure different products utilize the most optimum distribution channel to both reinforce branding and successful sales (without cannibalization).

- Align sales process to the typical buying process.

- Create content to support sales efforts and events for dealer meets, tradeshows, conferences, seminars etc.

Pricing strategy

- Study brand, product and price sensitivity/elasticity as per demographic, geographic and economic conditions.

- Establish pricing model, guidelines, schedules and procedures.

- Derive an optimum product price in line with overall marketing objectives, consumer demand, product attributes, competitors' pricing, market and economic trends.

- Coordinate with R&D, sourcing, logistics and other relevant departments to suggest price points for different channels vis-a-vis competitors.

Promotion strategy

- Devise marketing plan with special focus on suggesting methods for customer acquisition and customer retention

- Draft marketing messages catered to different target segments and formulate promotional strategies appropriate for each channel.

- Measure effectiveness of various marketing programs and ensure alignment with corporate goals

- Create and deliver thought leadership content via events, blogs, ebooks, other channels to influence buyers, industry specialists etc.

- Proper alignment with marketing to ensure effective product communication through product displays, catalogues and other communication channels.

Others

- Build a competent and motivated team, conduct regular performance reviews and encourage a continuous learning and development culture via various training and certification programs complimenting the business requirement.

- Responsible to take new initiatives to enhance and hone skills through Individual Development Plan.

- Maintain team's learning curve to keep team members abreast with latest market trends, technology and specifications in vogue.

- Collaborating with cross-functional teams to ensure successful implementation of product strategy, goal and deliver winning products.

Interested candidate with similar profile forward cv in word format with current and expected package.

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