Manager - Performance Marketing - Online/Internet

Role & Responsibilities

- Manage Google AdWords search and display campaigns

- Strategize, conceptualize, implement, optimize and analyze Google Search and display campaigns for Melorra.

- Prepare daily campaign reports and analysis

- Share findings and optimise accordingly.

- Should be hands on with portfolio based optimisation approach as used by tools like AMO, Kenshoo, Marine etc.

General Skills

- Good communication skills in verbal and written form.

- Passion for numbers and strong understanding of data analytics to generate reports and insights.

- Ability to make data drive marketing decisions to support the business.

- Team work: open communicative personality with multiple interests, transparent and cooperative team player

- Ability to demonstrate strong people skills to form meaningful relationships with tech, product and merchandising.

- Experience working with external agencies for performance marketing.

Technical Skills

- Prior experience in mobile and desktop advertising and strong understanding of the differences between the two.

- Deep understanding of, Google AdWords, Product Ads, Feeds, Merchant central, dynamic re-marketing through Google.

- Experience in the E-commerce industry is a must.

- Advanced knowledge of Microsoft Excel and Google Sheets.

- Prior experience in working on Analytics tools: Google Analytics, Omniture etc.

- Thought leader in terms of evolving digital knowledge

Salary offered: 10 - 12 LPA