The career opportunity is with a leading digital property in the capacity of Monetization Specialist, under our payroll. Given below is the brief and a job description for the same.   Job Description :  Role Purpose :  - Maximise advertising and conversion monetization with emphasis on the India market.  - Inform decisions about monetisation, course correct and share learnings/ best practices   - Support and sustain the business model, based on revenue share to content publishers  - Support the advertising sales agency in the construction of creative solutions and branded experiences by vertical and across the verticals.   - Support traffic shaping requirements for creative solutions   - Support generation and optimization of sponsored content formats (via Taboola, Outbrain etc- )  - Drive innovative content integration initiatives driving additional revenue opportunities  - Drive partnerships to create new revenue streams  - Drive programmatic and exchange RTB revenue by optimizing our products with the objective on increasing the ads performance, quality and viewability   Role Summary :  - Key monetization interface between SGO markets and advertising agencies, including creative and branded solutions, traffic requirements, value-selling, programming and product asks.   - This role will support local market leads providing deep knowledge and expertise to the sales community and bridging to local leads and to the product team. Collaborate on monetization product requests with relevant PMs (SGO Program Managers) in platform and vertical teams  - Sales support - presentations and analysis for brand advertising, creative solutions and supporting external pitches   - International interface (catcher) for Vertical Monetization Product Managers maximizing monetization across verticals. The Vertical Monetization Product Managers are a centralized team of monetization specialists based in the US assigned to each vertical to help maximize revenue globally.   - Communicating monetisation best practices to SGO and advertising agency, leveraging learnings from other SGO markets  - Drive and land pitch decks and readiness materials in advertising agency (and sales house support readiness as required)  - Support emerging business opportunities by supporting advertising agency and SGO business development as appropriate  Role Accountabilities :  Monetization and Merchandising :  - The key accountability is to maximise advertising monetisation, Edge and the apps in the relevant markets. Another key accountability is to enable optimal monetisation by maximising Branded Experience revenues.  - Form specific views on ad types and placements. Compare across markets and verticals. Note best practices and issues and seek to course correct/ share learnings  - In conjunction with Market Leads, Managing Editors and Vertical Leads, use audience analysis to suggest better ways to monetize traffic   - Define new formats and ways to generate revenue from merchandising and optimize the Store conversion funnel  - Form a holistic view of monetisation from different programs (eg CPC vs CPA) and ad formats  - Connect with advertising agency Solution Specialists and Monetization Teams  Creative Solutions :  - Support in-market Vertical Leads and Managing Editors as an interact with adverting agency for creative solutions  - Support ideation with advertising agency for creative solutions   - Support construction of the creative solution project definition - scope and estimate the traffic cost for creative solution campaigns  - Support the Managing Editor on traffic shaping requirements and ROI calculation working with centralised monetisation team  - Support custom solutions implementation process from conceptualization to execution to deliver campaigns on-time and on budget  - Monitoring - Track performance of sponsorship campaigns reporting to advertising clients as required   - Track performance of live sponsorship campaigns, including revenues, metrics etc.  - Keep editorial team informed about campaigns status, performance and risk, and work closely with them to ensure targets are met  - Support Market Leads on the approval process for creative solutions and new advertising formats  Traffic shaping :  - Support Managing Editors and/or Vertical Leads to accommodate traffic shaping requests from advertising agency teams  - Support ROI analysis of traffic shaping  - Work with centralised team to share best practices, models, learnings with in-market teams  - As required, accompany sales to client meetings wherever possible, especially for creative or proactive pitches, providing in-depth portal knowledge to help win contracts   Secondary Accountabilities :   - Support selling the SGO events calendar into local advertising agency teams  Drive sales : Serve as a product evangelist with advertising agency sales team, and play active role in all sales pitches preparation  Best practices : Share creative/successful campaigns with regional peers for leveraging purposes, deliver best practices to advertising agency team, and share successful campaigns for trade marketing purposes  - As required, accompany sales to client meetings especially for creative or proactive pitches, providing in-depth portal knowledge to help win contracts   Knowledge and Experience :  - 8-10 years of experience in digital and content marketing   - Preferably Monetization Manager or Sales Excellence experience for a digital publisher or a sales house / media agency  - Deep understanding of the value proposition of a brand and how to translate this into compelling content  - Experience of working with online sales, marketing, editorial teams and external agencies as the customer would be extremely helpful  - Experience in Business Consulting is a plus  - Strong analytic skills especially with regard to digital media (site and audience centric)  - Ability to synthesise data and make specific, data-backed recommendations

Delhi NCR

Others

Manager - Monetization - Digital Property Firm 

Manager - Monetization - Digital Property Firm  ,Job Description for Manager - Monetization - Digital Property Firm  in Ushta Te HR Consultancy LLP in  Delhi NCR Others for (8-10) years of experience. Apply Now!

Job Description for Manager - Monetization - Digital Property Firm  in Ushta Te HR Consultancy LLP in  Delhi NCR Others for (8-10) years of experience. Apply Now!