Manager - Marketing - Startup

CreditVidya - Manager - Marketing

- Drive CreditVidya's marketing strategy to position it as a thought leader in the alternative data-based lending space through engagement across multiple stakeholders

- Own and evolve the brand personality through content and engagement programs

- Responsible for strategy, planning, execution and achievement of marketing-linked business goals

- Identify and initiate marketing and communications programmes based on stakeholder insights and new opportunities across segments and geographies

- Be the first point of contact for public relations outreach

- Develop and manage content for website, newsletters and other collateral. Work closely with Product and Technology team to effectively interpret and leverage analytics as well as to define, drive, and launch product improvements

- Conduct in-depth analysis to determine campaign effectiveness and to continuously improve marketing initiatives