Manager - Marketing - Sports Industry

In this role, you will be responsible for managing clients and provide strategic marketing solutions and offer marketing consulting services to the clients.

- Focus for this positioning will be on Sports consulting starting from executing evaluation studies for sports including consumer surveys, social media listening, media data analysis.

- The role would require active engagement with media vendors, sponsoring brands and franchisees and advise them on impact measurement of sponsorship's.

- Job would require analyzing multiple data sources and build insights stories for brands. 3 best things about the job :

- Working on the fastest growing industry in entertainment sector, viz. sports marketing and engage with brand marketing teams across categories

- Building a unique product for Sports sponsorship measurement

A revenue driving role in a high growth sector

Measures of success :

- Identify gaps in the similar offerings available in the market for Sports, and build unique proposition

- Analyse potential partner relationships for the product within the Sports & Marketing industry

In 12 months :

- Become an expert on Sports Marketing

- Get a full grasp on pricing, agency management, and client relationship management

Work as the extended marketing team for the client

Responsibilities of the role :

- Active client engagement and work as an advisor for Sports associations

- Developing consumer on competition and market insights using multiple data sources

- Convert into action points for communication and sponsorship planning

- Develop expertise in correct and creative use of all company's tools and provide direction to the Business Team in using the same

- Initiate and integrate customized research and all company's proprietary research

- Brand positioning development and Brand Equity management

- Agency management (Past experience in managing creative, media, BTL agencies,signage execution a must)

- Developing marketing briefs

- Preparing Execution and Evaluation reports regularly

- Rate and Cost Negotiation

- Interacting with client's marketing & sales team to get required information as well get execution/operational marketing work done

- Work as client's dedicated marketing resource (i.e. Brand manager)

What you will need :

- Deep passion and understanding for sports

- Minimum 5 years in marketing and sales experience

- Quantitative Aptitude & comfortable with numbers and MS Excel

- Data interpretation & Data visualization

- Logical reasoning

- Basic understanding of consumer research

- Media planning frameworks

- Presentation skills

- Networking and Relationship Skills

- Willingness to travel when required