Manager - Marketing - Food & Beverage

Position: Marketing Manager

Job Description: Responsible for planning and executing marketing campaigns

Prime Responsibilities:

- Planning marketing spends to meet brand and sales objectives

- Executing and negotiating spends across advertising mediums of TV,Print,Radio,Digital,Social Media and PR.

- Coordinating and ideating with various media agencies such as media buying, PR and social/digital agencies

- Analyzing TAM data and other research reports to execute effective marketing campaigns

- Drafting effective surveys for qualitative and quantitative consumer feedback

- Helping coordinate/execute BTL activities as and when required

- Working with designers for ad concepts and creative

- Measuring effectiveness of marketing spends

Desired Skills & Experience:

- Minimum 3 years relevant experience in a reputed FMCG company or Ad agency

- Must have experience with traditional media (ATL & BTL) but also digital+social media

- Ability to think outside the box to ideate innovative campaigns

- Good organizational and communication skills

- Exposure to Indian FMCG brands and international food brands

- Graduate, preferably with a MBA and/or Masters in Marketing

- Fluent in English, Hindi. Strong writing skills in English.

- Proficient with MS Office- Excel and PowerPoint

Location- Mumbai

Note- Candidate from food & beverage only apply

Salary offered: 8 - 11 LPA