- We have been retained by one of our client, which is an European giant and is into food processing and trading. We are looking for a Marketing Manager for them, to be based at Gurgaon as per the following JD.  - Reporting to MD, an expat Preferred person will belong to B2B, else a combo of B2B + B2C mktg, FMCG space.  - Full time MBA in marketing major is must, to handle entire gamut of marketing.   Key Deliverable :   Strategic planning :  - Developing marketing plan defining objectives and strategies  - Analyzing the market & growth trends zone wise  - Consumer Insights & marketing  - Manage Nielsen (or other data providing agency) on All Qualitative & Quantitative Research  - Develop Shopper Insights through Consumers/customers  - Understanding Consumer behavioral patterns  - Competition analysis  - Pricing strategy  - Brand & Portfolio strategy  - Annual marketing budgets  - Product innovation Projects (leading virtual cross functional teams)  - P&L management  Brand launch & entry strategy :  - Launching of the brand, product range in the Indian market pitched against global players  - Business conceptualization: understanding the pasta business in India, launching & establishing the pasta Brand in the market  - Should be able to help brand to leapfrog by leveraging its marketing expertise, technological capability and data led insights about Indian consumers to provide solutions.  - Responsible for product management of pasta portfolio, strategic development for the brand  - Shopper Marketing  Sales, Business development & Distribution :  - Engagement with Key accounts across India in both Modern Trade (MT) & General Trade (GT)   - To entail the key responsibility of all redistribution initiatives like new channel development, coverage etc handled at a central level.  Sales & GTM :  - Leverage customer's commercial calendar to Drive Modern Trade (MT) & General Trade (GT) channel growth   - Drive Business Analytics to support for Planning and execution of business plans  - Increase Sales across India by Increasing depth & Width of distribution (Market Mapping of Major towns with Population more than 1 million)   - Managing Distribution & a team to ensure target achievement  - Achieve Targets for Revenue  - Joint business planning with customer HQ teams  - Develop and execute optimal Terms of trade  Integrated Brand Communication & execution :  - Communication and media strategy  - Promotion activities, pricing etc  - Managing the entire product Activation PAN India for the Channel  - Streamlining Sustainable Merchandising model in Modern Trade & On Premise Audit to drive efficient Execution   - Creating product as an image leader amongst the consumers through strong print campaign, events, activation and effective PR  - Include communication development, developing integrated experience plans for campaigns, consumer research, and brand building budget management  - Digital marketing  - Brand communication development (ATL & BTL), Consumer & trade activation, Brand development / Collaterals / packaging etc, New Product development & Launch, Product Transformation & Innovation, Marketing calendar Plan development & execution  - Execution for high Brand Awareness and Saliency  - Design & Implement tertiary & secondary sales schemes to boost sales  - Achieve Targets for Activations  MIS :  - Sales reports, productivity reports, key targets reports etc.  - System's implementation for data driven sales  - Financial reconciliation with accounts  May you kindly reply only if :  - You are ok for job location as Gurgaon.  - FMCG Marketing experience.  - Not expecting more than 25-20% hike (between 10-12 LPA + PLI)  Shefali Singh 09663042244

Delhi NCR

Manager - Marketing - FMCG/Food Processing & Trading Firm 

Manager - Marketing - FMCG/Food Processing & Trading Firm  ,Job Description for Manager - Marketing - FMCG/Food Processing & Trading Firm  in Arcent Global in  Delhi NCR for (8-12) years of experience. Apply Now!

Job Description for Manager - Marketing - FMCG/Food Processing & Trading Firm  in Arcent Global in  Delhi NCR for (8-12) years of experience. Apply Now!