Manager - Marketing Communications - FMCG/Telecom

Role Purpose :

- Ensures the effective development and execution of marketing communication and brand strategy / programmes, including visual design and sponsorship activities and inputs into the overall marketing strategy.

- Is accountable for the delivery of programmes and the selection of channels.

Essence Role : Key Accountabilities

Strategic :

- Budget planning and controlling-A&P Budget - Planning / Controlling / Execution.

- Maximise SOV with minimum SOE

- New town launch plan-Ensuring Proper planning and control over activity during new town launch.

Operational :

- Coordination and communication-Interdepartmental and Agency- Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies.

- Coordinating with Corporate Office / Agency / inter departmental for timely & smooth execution for national and local rollouts

- Planning and execution control for all type of BTL and ATL activities- Creative Planning & Micro detail in execution for all ATL & BTL activities.

- Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

Innovation and Change :

- They analyze the demands of markets, study the consumer's psychology, study market fluctuations, prepare marketing communication strategies accordingly to deliver effective brand management initiatives.

Knowledge :

- The incumbent will at all times try to study the market pulse to devise and develop key themes and messages to communicate.

Communication :

- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc.

- Brand Custodian. All touch points - Employees / Trade Partners / Internal Dep- t / Consumers / vendors